Habit Market is a UAE-based online wellness store founded by two cousins who grew frustrated with the overwhelming, trust-deficient world of supplements and beauty products. Rather than choosing from thousands of unverified options, they created a curated platform offering only clean, carefully researched wellness products — tested personally and listed only when they genuinely believe in them. Based in Dubai and serving customers across the Emirates, Habit Market exists for one reason: to make better daily habits possible without the guesswork.
This is the story behind why they built it — and why it matters.
The Moment That Started Everything
Picture a Saturday afternoon in Dubai.
Two cousins — both living busy, health-conscious lives in the UAE — are sitting together, phones in hand, doing something neither of them should have to spend a Saturday doing: researching supplements.
Not shopping. Researching.
Because in the world of wellness, buying and researching are two very different things. Buying takes five minutes. Researching — really researching — whether a product is clean, whether its claims are backed by evidence, whether the brand behind it can actually be trusted — that takes hours. Sometimes days.
“We were overwhelmed by the confusing world of wellness,” they say. “Too many brands, too many claims, and too much time spent researching what was actually clean and effective.”
The frustration wasn’t unique to them. Everyone they knew was navigating the same chaos. Friends in Abu Dhabi trying to figure out which collagen supplement was actually worth it. Colleagues in Dubai not knowing whether their vitamin patches were doing anything at all. Family members buying something that looked promising online, using it twice, and abandoning it to the back of a cupboard.
The wellness industry had given people infinite options. What it had not given them was trust.
And from that absence — that very specific, very relatable frustration — Habit Market was born.
Who Are the Women Behind Habit Market?
Hiba Tabbara is a Fashion Stylist and Merchandiser with years of experience in the UAE’s fast-moving retail sector. She knows curation. She knows what it means to stand between an overwhelming amount of product and a person who just needs the right thing — and to edit, select, and present with intention.
In fashion, that skill is valued enormously. A great buyer or stylist doesn’t show you everything in the warehouse and tell you to figure it out. They remove the noise. They put genuine expertise between you and the overwhelming — and hand you something coherent, considered, and right for you.
When Hiba turned that instinct toward wellness, she found something striking: the wellness industry almost never works this way.
Most wellness platforms operate on volume. More products. More brands. More categories. More SKUs. The implicit message is that more choice is the same thing as better service.
It isn’t.
Her cousin — the second half of the founding pair — brought her own perspective. Together, they didn’t just agree that the market was broken. They agreed on exactly how to fix it: not by adding to the noise, but by replacing noise with trust.
“We created the solution we always needed,” they say.
That sentence is worth sitting with. They didn’t create a business plan and then look for a problem to solve. They lived the problem, felt it acutely, looked around and saw that everyone they knew was feeling it too — and then built the thing that should have already existed.
What Makes Habit Market Different From Every Other Wellness Store in the UAE
The UAE’s wellness market is extraordinary. The country is among the fastest-growing wellness markets in the world, with consumers who are genuinely engaged, genuinely discerning, and genuinely willing to invest in products that work.
What the market has lacked is a trusted curator.
Habit Market is that curator.
Every product on the platform goes through a process that most wellness stores simply don’t have. Hiba and her co-founder test it themselves. They study the ingredients, the brand, the science behind the claims. They ask themselves — honestly — whether they believe in it. Not whether it will sell. Whether they believe in it.
If the answer isn’t a clear yes, it doesn’t appear on the platform.
This might sound simple. In the context of the wellness industry, it is genuinely radical.
Here’s what Habit Market carries — and what it doesn’t:
🌿 Supplements — vitamins, minerals, and targeted nutritional support for energy, immunity, sleep, gut health, skin, and more. Including innovative formats like vitamin patches and effervescent tablets that make daily supplementation easier and more effective for real UAE lifestyles.
💆 Beauty — skincare and hair care products selected specifically for their performance in the UAE’s demanding climate. The heat, the air conditioning, the dust, the sun — all factors that a curated UAE wellness store actually accounts for.
🛁 Personal Care — the everyday essentials, done better. Products that turn a morning routine into a genuine act of self-care rather than just another set of things to get through.
✨ Daily Wellness — everything else that makes feeling good a consistent habit rather than an occasional effort.
What you will not find on Habit Market is a product that is there because it is popular, or because a brand paid for placement, or because it fills a gap in the catalogue. Every single item is there because two people who care deeply about what they put in their bodies looked at it carefully and said: yes, we believe in this.
The Name That Says Everything
Names matter. And Habit Market is one of the better brand names in the UAE wellness space — because it tells you exactly what the brand believes.
Not wellness market. Not supplement store. Not beauty hub.
Habit Market.
The word habit carries everything the brand stands for. A habit is not a one-time purchase. It is not a resolution. It is not a thing you do twice and abandon. A habit is consistent, repeated, sustainable. A habit is what actually changes how you feel over time.
The products on Habit Market aren’t meant to be exciting impulse buys that end up in a drawer. They are meant to become part of your daily rhythm. Your morning vitamin patch. Your evening sleep supplement. Your skincare routine. Your hydration ritual.
Habits that stick because they are easy, because they work, and because you actually trust the product you are using.
That is what Hiba and her cousin built Habit Market to enable — and the name makes the promise before you have even clicked on a product.
Why This Matters for the UAE Specifically
The UAE is a uniquely demanding environment for wellness products.
The climate is extreme. Temperatures in summer push past 45°C — conditions that affect skin, hydration, energy levels, and sleep quality in ways that products designed for temperate climates simply do not account for.
The lifestyle is fast. UAE residents — both nationals and the expat community that makes up the majority of the population — tend to lead high-paced, achievement-oriented lives. They want wellness products that integrate into a real schedule. Not complicated rituals that require twenty minutes every morning. Simple, effective, trustworthy products that fit into the life they actually have.
The market is crowded. The UAE’s booming retail and e-commerce sector means that wellness products from around the world are available with a click. But availability is not the same as trustworthiness. The abundance of options has created exactly the paralysis that Hiba and her co-founder experienced firsthand.
Habit Market was designed around these realities. It is not a global wellness platform that happens to ship to the UAE. It is a UAE wellness store — built by people who live here, understand the climate, understand the lifestyle, and understand what it actually takes to build sustainable wellness habits in this specific part of the world.
“This Is Just the Beginning”
Hiba and her cousin are the first to say that Habit Market is a journey, not a destination.
They launched with a clear vision and a non-negotiable standard. What they are building now — the community, the trust, the curated product range that grows only when something truly worthy is found — is a long-term project.
“This is just the beginning of our journey. Welcome to Habit Market — where better habits start with trust.”
In a wellness industry that rarely earns trust, that last phrase carries real weight. Trust is not claimed. It is built — one carefully chosen product at a time, one honest recommendation at a time, one customer who buys something and finds that it actually works.
That is what Habit Market is building. Slowly, carefully, and with absolute integrity.
Frequently Asked Questions About Habit Market UAE
What is Habit Market?
Habit Market is a UAE-based online wellness store offering curated supplements, beauty, personal care, and daily wellness products. Founded by two cousins in Dubai, every product is personally tested and selected only when the founders genuinely believe in it — making it one of the UAE’s most trusted clean wellness destinations.
Who founded Habit Market?
Habit Market was founded by two cousins based in the UAE — including Hiba Tabbara, a Fashion Stylist and Merchandiser with extensive retail experience. They created the brand after growing frustrated with the overwhelming, untrustworthy nature of the mainstream wellness market.
What products does Habit Market sell?
Habit Market carries curated supplements (including vitamin patches and effervescent tablets), skincare and beauty products, personal care essentials, and daily wellness items — all selected for their cleanliness, effectiveness, and suitability for the UAE lifestyle.
How does Habit Market choose its products?
Every product on Habit Market is personally tested by the founders, studied for ingredient quality and brand integrity, and only listed if they genuinely believe in it. No product is listed because it is popular or commercially incentivised — only because it works and can be trusted.
Where does Habit Market deliver?
Habit Market is an online wellness store based in Dubai, delivering to customers across the UAE. Visit habitmarket.ae to browse the full curated collection.
The Wellness Store the UAE Has Been Waiting For
The wellness industry has spent decades selling products. Very few of its players have committed to selling trust.
Habit Market has made that commitment — not as a marketing position, but as the literal reason the brand exists. Two cousins who were tired of guessing, who spent too many Saturday afternoons researching instead of living, who looked at the people around them and realised the problem was universal.
They built the solution they always needed.
And in doing so, they built something the UAE wellness market has quietly been waiting for.
A curated store. An honest recommendation. A brand you can trust.
Where better habits start with trust.
Discover Habit Market — UAE’s online wellness store 🌿 Clean supplements, beauty, personal care & daily wellness 📍 Dubai, UAE | 📸 @habitmarket.ae | 🌐 habitmarket.ae
Visal is an AI-driven growth and performance marketer from Kerala, India, dedicated to helping businesses succeed online through innovative ideas and strategies. As the founder of MyMidlist and Techyxpert, he writes on technology, AI, and digital marketing — turning forward-thinking concepts into real-world results.
